Brand licensing is an excellent way for companies to generate revenue, while expanding into new business channels and product categories. Competent legal advice, however, could be the difference between becoming what is on people’s minds and being what they wish they could forget. Take the necessary steps to make sure the process runs without a hitch, from drawing up the licensing agreement to protecting your reputation after its terminated.
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The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.