The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.
Through a hypothetical case study of a new product rollout with both hardware and software features, this workshop will help in-house counsel develop an effective intellectual property (IP) strategy for their company. Participants will identify and work through various trademark, patent, copyright, and trade secret issues and walk away with new ways to promote an overall IP policy and strategy.
When intellectual property is developed collaboratively, whether between employer and employee or a joint venture, questions arise surrounding the IP's ownership. These issues are made more complicated by default ownership laws applied in across jurisdictions and countries. This session will provide tips and tricks on what global laws to watch out for and suggested contract clauses to help your through joint ownership issues.
When intellectual property is developed collaboratively, whether between employer and employee or a joint venture, questions arise surrounding the IP's ownership. These issues are made more complicated by default ownership laws applied in across jurisdictions and countries. This session will provide tips and tricks on what global laws to watch out for and suggested contract clauses to help your through joint ownership issues.
Legal departments across industries deal with intellectual property conundrums every day. In-house counsel must be able to determine whether their marketing team has the necessary permissions and what to do when they don't. From the differences between public domain and fair use to how items can and cannot be used this session will cover all the IP basics in-house counsel should know.
Legal departments across industries deal with intellectual property conundrums every day. In-house counsel must be able to determine whether their marketing team has the necessary permissions and what to do when they don't. From the differences between public domain and fair use to how items can and cannot be used this session will cover all the IP basics in-house counsel should know.
Just because content is on the internet doesn't mean it's in the public domain. Presented by experts from licensing organizations and social media platform, this panel will discuss how to advise your marketing team on their intellectual property use. Explore what music industry publishers charge companies to use A-level music as part of commercial social media posts and promotions and the involvement of influencers.
Just because content is on the internet doesn't mean it's in the public domain. Presented by experts from licensing organizations and social media platform, this panel will discuss how to advise your marketing team on their intellectual property use. Explore what music industry publishers charge companies to use A-level music as part of commercial social media posts and promotions and the involvement of influencers.
Influencers and online content creators are the new generation of marketing tactics. They can reach their followers and your potential consumers with highly-targeted content that many perceive as more organic and relatable. But this exciting new approach to advertising delivers novel challenges. From US Federal Trade Commission advertising rules to intellectual property infringement risks, this panel will answer some of the most pressing questions about engaging influencers to promote your brand online.
Influencers and online content creators are the new generation of marketing tactics. They can reach their followers and your potential consumers with highly-targeted content that many perceive as more organic and relatable. But this exciting new approach to advertising delivers novel challenges. From US Federal Trade Commission advertising rules to intellectual property infringement risks, this panel will answer some of the most pressing questions about engaging influencers to promote your brand online.