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Program Materials
Megan Cambridge - Senior Hazardous Subtances Scientist, California Environmental Protection Agency, Department of Toxic Substance Control; Vincent M. Gonzales - Attorney, Sempra Energy; Richard Tom - Senior Attorney, Southern California Edison Company; Stephanie M. Walter - Assistant General Counsel, ARAMARK Uniform & Career Apparel, Inc.
10/01/2003

607 It's Not Easy Being Green, If You Were Once Brown(fields)

Resource Details
Interest Area: Environmental
Source: Meetings
Region: United States
… 2003 ANNUAL MEETING CHARTING A NEW COURSE This material is protected by copyright. Copyright © 2003 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 607:It's Not Easy Being Green, If You Were Once … Vincent M. Gonzales Vincent M. Gonzales is an attorney for Sempra Energy, working in both Los Angeles and San Diego. …
Program Materials
Jeffrey W. Carr -- vice president, general counsel & secretary, FMC Technologies, Inc.; Marla S. Persky -- deputy general counsel, Baxter Healthcare Corporation; Hans U. Stucki -- partner, Holland & Knight LLP
10/20/2003

605 - Implementing Alternative Fee Structures - Real Life Experiences

… 2003 ANNUAL MEETING CHARTING A NEW COURSE This material is protected by copyright. Copyright © 2003 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 605:Implementing Alternative Fee Structures—Real Life … In addition, he is the corporate attorney responsible for the design and implementation of the ACES ™ risk/reward …
Program Materials
Philip P. Crowley -- assistant general counsel, Johnson & Johnson; Rhynette N. Hurd -- senior counsel-information technology, International Paper Company; Vincent I. Polley -- deputy general counsel, Schlumberger Limited; Kent M. Zimmermann -- vice president, general counsel -- Hubbard One
10/01/2003

505 Knowledge Management/Knowledge Networking in the Corporate Law Department

Resource Details
Source: Meetings
Region: United States
… 2003 ANNUAL MEETING CHARTING A NEW COURSE This material is protected by copyright. Copyright © 2003 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 505:Knowledge Management/Knowledge Networking in the … these discussions within the email system rather than on a website, but security and issues of disclosure required the …
Program Materials
ACCA; Heather S. Bowman - Director, Environmental Affairs and Deputy General Counsel, Electronics Industries Alliance; Gregory J. Dana - Vice President, Environmental Affairs, Alliance of Automobile Manufacturers; Debra Sabatini Hennelly - Vice President & General Counsel.
10/01/2003

Outline of foreign and domestic regulations affecting the importation and end-of-life policies of electronics.

Resource Details
Source: Meetings
Region: European Union, United States
… 2003 ANNUAL MEETING CHARTING A NEW COURSE This material is protected by copyright. Copyright © 2003 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 307:Hold the Phone! Import, Takeback, & End- of-Life … requirements to eliminate mercury use. From EPA’s Mercury website www.epa.gov/mercury/information.htm ACCA’s 2003 …
Program Materials
Seth E. Brown - AOL Time Warner; Hisao Kushi, Citysearch/Evite; Jonathan Hangartner - Sheppard, Mullin, Richter & Hampton LLP.
10/01/2003

210 Internet Patents: Coming Soon to a Lawsuit Against You. This presentation discusses the typical sequence of events for lawsuits involving internet patents.

… This presentation discusses the typical sequence of events for lawsuits involving internet patents. Author Seth E. Brown … 2003 ANNUAL MEETING CHARTING A NEW COURSE This material is protected by copyright. Copyright © 2003 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 210:Internet Patents: Coming Soon to a Lawsuit Against …
Program Materials
The Honorable Alex M. Azar II - general counsel, United States Department of Health and Human Services; Leslie C. Bender - general counsel and chief privacy officer, The ROI Companies; and Sarena Straus - general counsel, MDx Medical Management, Inc.
10/01/2003

A presentation on HIPAA compliance.

Resource Details
Source: Meetings
Region: United States
… 2003 ANNUAL MEETING CHARTING A NEW COURSE This material is protected by copyright. Copyright © 2003 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 206:HIPAA, HIPAA, Hooray! So You're Compliant, but What … Azar personally defended before the U.S. Court of Appeals for the Fourth Circuit the HIPAA rule protecting the privacy …
Program Materials
ACCA
10/01/2002

Articles featuring several successful female general counsel.

Resource Details
Source: Meetings
Region: United States
… WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 205 Insights of In-house Women: What it Takes to Succeed … Counsel Association (MCCA). MCCA's mission is to advocate for the expanded hiring, promotion, and retention of minority …
Program Materials
Francis C. Clark - Senior Vice President & Deputy General Counsel, Wachovia Corporation; D. Joseph Potvin - Counsel, Exxon Mobil Corporation; Lee A. Schutzman - Attorney, General Motors Corporation; George R. Speckart, Ph.D. - Senior, Litigation Analyst, Courtroom Sciences, Inc.
10/01/2002

Exxon Corp. v. State of Alabama Dept. of Conservation & Natural Resources" p. 4-147 (appellant brief). Also, articles addressing potential pitfalls in punitive damages cases (p. 148-151) and causes of excessive damage awards by juries & tactics for containment- p. 154-176.

Resource Details
Source: Meetings
Region: United States
… and causes of excessive damage awards by juries & tactics for containment- p. 154-176. Author Francis C. Clark - Senior … WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 204 Punitive Damages: How Real and Big Is the Threat? …
Program Materials
Archangela M. DeSilva - associate general counsel, Duke Energy Corporation; C. Kelley Evans - associate counsel, Sutter Health; Jane F. Greenman - vice president and deputy general counsel, human resources, Honeywell International Inc.
01/28/2003

Discusses keys to successful outsourcing and contract services, as well as legal pitfalls to avoid.

Resource Details
Interest Area: Employment and Labor
Source: Meetings
Region: United States
… WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 906 Managing a Contingent Workforce Archangela M. DeSilva … include all labor and employment law matters for Duke's natural gas operations and other Houston-based …
Program Materials
Ahab Abdel-Aziz - Chairman, Environmental Law Group, Osler, Hoskin & Harcourt LLP; Karl S. Bourdeau - Director, Beveridge & Diamond, P.C.; Jack S. Mustoe - Senior Vice President, Legal & General Counsel, NOVA Chemicals
12/02/2002

An overview of domestic and international environmental regulatory trends, and the effect of Canadian law on international environmental law. Discusses the Precautionary Principle and the Data Quality Act, which governs federal agencies’ information dissemination practices. Also includes extended producer responsibility (EPR) initiatives worldwide.

Resource Details
Source: Meetings
Region: Canada, United States
… WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 807 Globalization in Environmental Regulation: the View … extends to information first disseminated on an agency website prior to October 1, 2002, provided that the agency …
Program Materials
Francis M. Caesar - vice president, legal affairs, Barnesandnoble.com; Charles A.B. Moore - associate counsel, Federated Department Stores, Inc.; Althea Johnson Williams - assistant general counsel, LendingTree, Inc.
01/28/2002

Information on topics such as sound business practices, privacy policies, Fair Information Practice Principles (FIPP), and the Gramm-Leach-Bliley Act. Includes a list of state policies regarding unsolicited e-mails.

… M. Caesar - vice president, legal affairs, Barnesandnoble.com; Charles A.B. Moore - associate counsel, Federated … WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … vice president-group counsel. He was the division attorney for American Express Relationship Services, the departments …
Program Materials
William C. Johnson - Corporate Counsel, Quest Diagnostics Incorporated; Neal O. Williams - Associate General Counsel, St. Jude Medical, Inc.
10/01/2002

Advantages and disadvantages of performing investigations and techniques for investigating. Also, spoliation of evidence and whether to report the findings of an internal investigation.

Resource Details
Source: Meetings
Region: United States
… disadvantages of performing investigations and techniques for investigating. Also, spoliation of evidence and whether … WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 706 Liar, Liar, Pants on Fire: How to Establish an …
Program Materials
Albert C. Peters II - assistant counsel, Pennsylvania Turnpike Commission; Meredith B. Stone - vice president, general counsel, Americas, NACCO Materials Handling Group, Inc.; Richard S. Veys - senior counsel, A.T. Kearney, Inc.
01/28/2002

Suggestions on how to oversee company activities without being viewed as the sales prevention department and how to maintain the attorney-client privilege.

Resource Details
Interest Area: Law Department Management
Source: Meetings
Region: United States
… WAY: TRANSFORMING THE IN-HOUSE PROFESSION This material is protected by copyright. Copyright © 2002 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 702 Moving Beyond Litigation Management: Putting Your … Industry publications – Information Available Externally [website, annual financial reports, SEC filings] ACCA's 2002 …
Program Materials
07/29/2002

Provided by ACCA's Central PA chapter, this document is a summary and analysis of the Sarbanes-Oxley bill- now law-, it includes a chart that sets out the sections of the Act with extracts of key provisions.

Resource Details
Source: Meetings
Region: United States
… Provided by ACCA's Central PA chapter, this document is a summary and analysis of the Sarbanes-Oxley bill- now … the tort aspects are real. The statute of limitations for securities fraud has been extended. Tort lawyers will … and (C) the issuer (if the issuer maintains a corporate website) shall provide that statement on that corporate …
Program Materials
Richard Alan Silberstein - Gomez-Acebo & Pombo, Abogados
06/15/2002

Presented at ACCA/GCCA European chapter 2002 Annual Meeting. This presentation was part of the program on buying distressed companies.

Resource Details
Source: Meetings
Region: Spain
… Distressed Companies Gómez-Acebo & Pombo File Server:For Wanda:GCCA Materials:Insolvency Proc… in Spain 1 1 M&A – … Fax +34 93 415 84 00 e-mail silberstein@gomezacebo-pombo.com Web www.gomezacebo-pombo.com Ninth GCCA Europe Versailles … merchant or some of his creditors. Great debate over what is insolvency 1) general failure to meet debts; 2) …
Program Materials
Bruce J. Hector - associate general counsel, Becton Dickinson and Company; Lori A. Middlehurst - director, employment law, Sun Microsystems, Inc.; Lori L. Siwik - vice president and counsel, Risk International Services, Inc.
02/21/2001

Program Material: Outline with sample employee application, referral and evaluation form. Questions for interviews

Resource Details
Source: Meetings
Region: United States
… … ACCA’S 2001 ANNUAL MEETING ADDING VALUE This material is protected by copyright. Copyright © 2001 various authors … at ACCA: 202/293-4103, ext. 326; merklinger@acca.com 104 Recruiting, Hiring, and Retaining Employees Bruce J. … • Equal Employment Opportunity Commission website at www.eeoc.gov. • RONALD M. GREEN AND RICHARD J. …
Program Materials
N. Cornell Boggs III - chief legal officer and group vice president, public affairs, Coors Brewing Company; Suzanne Hawkins - managing director, Huron Consulting Group; and Jane Sherburne - senior deputy general counsel, Citigroup
02/14/2006

Annual Meeting 2006: Succession is an inherently unpleasant topic; no one likes to think of themselves as anything other than indispensable or to contemplate their own mortality. However, legal managers often fail to anticipate their own departure and plan for how the leadership of the legal department will continue in their absence. This can have serious repercussions on the effective functioning of a legal department; in dealing with regulators; and on morale in a legal department. This panel will focus on how to recruit, identify, and groom future legal managers, how to lead them into the skill sets that will enable them to maintain and grow a department, and engender the loyalty of their staff.

Resource Details
Interest Area: Law Department Management
Source: Meetings
Region: United States
… Annual Meeting 2006: Succession is an inherently unpleasant topic; no one likes to think of … often fail to anticipate their own departure and plan for how the leadership of the legal department will continue … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 605 How to Develop & Implement a Legal Department …
Program Materials
Jonathan Anschell - executive vice president and general counsel, CBS Television City; David R. Byers - head of litigation department, Stikeman Elliot LLP; Peter Godby - counsel, British American Tobacco (Holdings) Limited; and Stanley Keller - partner, Edwards Angell Palmer & Dodge LLP
02/14/2006

Annual Meeting 2006: The increased regulatory scrutiny and civil litigation which has followed in the wake of Enron and other corporate disasters means that, more than ever‚ companies must be scrupulous about taking proper precautions to protect sensitive documents and internal investigations. In particular, the conundrum of whether to waive attorney-client privilege in the face of the demand for disclosure from regulators is one that confronts many companies. Our presentation will focus on recent multi- jurisdictional developments in the law of attorney-client privilege and the particular challenges that face corporate counsel who are often required to wear multiple hats within their organization

in the face of the demand for disclosure from regulators is one that confronts many companies. Our presentation will … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 604 Regulators at the Gates: Managing & Protecting … been lost (e.g. because posted by another person on their website and thereby generally accessible on the Internet), …
Program Materials
Carol M. Seaman - vice president, chief compliance officer, Cook Group Incorporated; Owen Warnock - partner, Eversheds LLP; and Richard J. Wolf - former senior vice president, legal, Cendant Corporation, attorney, Lexakos LLC
02/14/2006

Annual Meeting 2006: Learn how to help your company use compliance as a competitive advantage, particularly in Europe. Our discussion will include a review of the law and best practices in dealing with privacy policies, data security, employee hotlines/whistleblowing issues, online training programs, conflicting laws, and more.

Resource Details
Source: Meetings
Region: European Union, United States
… MEETING THE ROAD TO EFFECTIVE LEADERSHIP This material is protected by copyright. Copyright © 2006 various authors … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 603 Leading Transnational Compliance in Europe Carol M. … and disseminate resear ch on cor por ate gover nance. The website includes an index of codes that pr ovides links to …
Program Materials
10/01/2007

No one lawyer can stay on top of all the issues a year can bring, especially in the areas of technology and ecommerce. Never fear, ACC has you covered. Here is the only legal update you’ll need to keep you and your client ahead of the curve on the latest developments in ecommerce and technology law.

Resource Details
Source: Meetings
Region: United States
… and ecommerce. Never fear, ACC has you covered. Here is the only legal update you’ll need to keep you and your … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 511 Hot Topics in eCommerce & Technology Law David J. … of trademark infringement occurring on a subscriber’ s website hosted by the ISP, where the ISP allegedly failed to …
Program Materials
Kathryn A. Chapman - Formerly International Legal Director, Comdisco, Inc.; Michel P. Cloes - European Counsel, Dana Corporation; Holly Felder Etlin - Principal, Leader of East Region Restructuring, XRoads Solutions Group; Henry C. Pitney - Assistant General Counsel, Overseas Private Investment Corporation.
10/01/2006

What if your global corporate group is falling on hard times? What legal strategy should you pursue based on local law and practice? This program will review the laws relevant to pursuing the best strategy including how to deal with other creditors from other jurisdictions, how to deal with local owners of companies in the group who may not recognize the principle that creditors have priority, the impact of the UNCITRAL model law on cross-border insolvency, and UNCITRAL deliberations of the issues presented by corporate groups, among others.

Resource Details
Interest Area: Financial Services
Source: Meetings
Region: European Union, France, United States
… What if your global corporate group is falling on hard times? What legal strategy should you … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 503 In-house Counsel & the Insolvency of Corporate Groups … P. Cloes Michel Cloes is the Paris-based European Counsel for SNAP ON, INC, a $2.5 billion tools manufacturing company …
Program Materials
Janine Greenwood - General Counsel and Vice President, American Student Assistance; John E. Huerta - General Counsel, Smithsonian Institution; Neal A. Jackson - Vice President for Legal Affairs, General Counsel and Secretary, National Public Radiot, Inc.; Adam P. Palmer - Senior Attorney, Director of Legal Affairs, National Center for Missing and Exploited Children.
10/01/2006

If you work for a nonprofit, either full time or only as a volunteer to a community organization, it is imperative to remain informed on legal issues facing the nonprofit community. Our practical update of the legal climate surrounding nonprofits will educate you on the new and burning issues from the courts, Congress, and state regulatory front.

Resource Details
Source: Meetings
Region: United States
… If you work for a nonprofit, either full time or only as a volunteer to a community organization, it is imperative to remain informed on legal issues facing the … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 408 Hot Topics in Nonprofit Organizations Janine …
Program Materials
Charles S. Caulkins - Managing Partner, Fisher & Phillips LLP; Teri C. Miles - Director and Assistant General Counsel, Circuit City Stores, Inc.
10/01/2006

Our panel discussion will assist corporate practitioners to evaluate, analyze, and prioritize the myriad operational issues that arise in an organization when it is confronted with natural disasters and other crises. This panel of experts who have experience in dealing with recent disasters, such as Hurricane Katrina will explain the challenges confronted by their respective companies, and share the lessons learned from these trying circumstances.

Resource Details
Source: Meetings
Region: United States
… operational issues that arise in an organization when it is confronted with natural disasters and other crises. This … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 406 Preparing for & Effectively Handling Employee Issues … OSHA has established a page on its www.OSHA.gov website where employers can access over 20 audio and printed …
Program Materials
Maureen R. Dry - Deputy General Counsel Corporate, Vertis, Inc.; William T. Price - Senior Vice President, General Counsel & Secretary, USinternetworking, Inc.; Deanne M. Tully - Vice President, General Counsel & Secretary, Tier Technologies, Inc.
10/01/2006

Establishing and managing corporate governance best practices for any company can be a challenge. But how do you do it on a limited budget with few personnel? How can a small law department meet the challenges imposed by evolving standards to adapt corporate governance best practices that fit the company? How do you advise the Board and senior management? Benchmark with your small department peers who have been there, done that. Learn what tools and resources are available to ensure compliance with best practice standards.

… MEETING THE ROAD TO EFFECTIVE LEADERSHIP This material is protected by copyright. Copyright © 2006 various authors … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 402 Leading the Corporate Governance Revolution on a Shoe … via a Form 8-K, if applicable, or [Company Name]’s website. ACC's 2006 ANNUAL MEETING THE ROAD TO EFFECTIVE …
Program Materials
Lael Bellamy - Director, The Home Depot; Allen Brandt - Associate Director, Privacy, Graduate Management Admission Council; Donna Lewis - Counsel, Kilpatrick Stockton LLP.
10/01/2006

A must for any in-house lawyer, our panel of privacy experts will update you on the most important federal and state court decisions as well as new laws and legislative initiatives impacting in-house practitioners and their companies and provide best practices on the subject. Plus find out whether employee identification numbers are considered personally identifiable information or not!

Resource Details
Source: Meetings
Region: United States
… A must for any in-house lawyer, our panel of privacy experts will … MEETING THE ROAD TO EFFECTIVE LEADERSHIP This material is protected by copyright. Copyright © 2006 various authors … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 311 Privacy, Spam, & Spyware 2006 Lael Bellamy Director …
Program Materials
Steve Cannon - President, Constantine Cannon; Ivan K. Fong - Executive Vice President, Chief Legal, Cardinal Health, Inc.; J. Alberto Gonzalez-Pita - Executive Vice President and General Counsel, Tyson Foods, Inc.; Susan Hackett - Senior Vice President and General Counsel, Association of Corporate Counsel; Mahmud Jamal - Partner, Osler, Hoskin & Harcourt LLP.
10/01/2006

The attorney-client privilege and work product doctrines are under attack: recent ACC surveys have shown that in-house lawyers are experiencing increasing demands for clients to waive their privilege in a broad range of contexts, including prosecutorial, regulatory, with regard to third parties, and in the audit context. Panelists will share information on what’s happening and provide practical suggestions on practices your law department can implement to help preserve your client’s privilege and satisfy informational requests without waiver. Learn how to develop and implement policies and practices to maintain these important protections.

Resource Details
Source: Meetings
Region: United States
… that in-house lawyers are experiencing increasing demands for clients to waive their privilege in a broad range of … MEETING THE ROAD TO EFFECTIVE LEADERSHIP This material is protected by copyright. Copyright © 2006 various authors … Bramesco at ACC: 202/293-4103, ext. 338; bramesco@acca.com 210 Pragmatic Practices- Protecting Privilege Steve …
Program Materials
ACC & WeComply
12/21/2010

This Americans with Disabilities Act (ADA) training course will help you recognize situations that raise various ADA issues in the workplace and teach you how to deal with these issues legally and effectively.

To access the Americans with Disabilities Act Training Course, visit <a href=http://www.ethicsxchange.com/topic/35552-americans-with-disabilities-act>www.acc.com/compliance</a>.

Resource Details
Interest Area: Compliance and Ethics
Source: Meetings
Region: United States
… Training Course, visit <a href= http://www.ethicsxchange.com/topic/35552-americans-with-disabilities-ac… ;. Author ACC … • Classroom Training: A PowerPoint version of this course is available free to ACC members through the ACC Compliance … version of this course is available at a discounted rate for ACC members through WeComply. For more information, …
Program Materials
ACC & WeComply
12/21/2010

This Antitrust Basics training course will provide an overview of antitrust law and help you recognize and deal with "red flags" — situations that present a risk of antitrust violations and legal liability.

To access the Antitrust Basics Training Course, visit <a href=http://www.ethicsxchange.com/topic/35526-antitrust-basics>www.acc.com/compliance</a>.

Resource Details
Source: Meetings
Region: United States
… Training Course, visit <a href= http://www.ethicsxchange.com/topic/35526-antitrust-basics>www.acc.com/c… ;. (hidden) … • Classroom Training: A PowerPoint version of this course is available free to ACC members through the ACC Compliance … version of this course is available at a discounted rate for ACC members through WeComply. • Overview of U.S. …
Program Materials
David Stone -- Partner, Simmons & Simmons; William Corbett -- Trainee Solicitor, Simmons & Simmons
04/01/2010

The introduction of EU-wide design rights in 2003 heralded a new era of pan-European intellectual property protection. Since then around 400,000 designs have been registered and this number is increasing at a rate of about 80,000 a year. This document discusses what can be protected, the registration process, and the scope of protection.

Resource Details
Source: Meetings
Region: European Union
… 400,000 designs have been registered and this number is increasing at a rate of about 80,000 a year. This document … Introduction to EU Design Law April 2010 simmons-simmons.com elexica.com The introduction of EU-wide design rights in … equipment, industrial equipment, vehicles, packaging for food and drink, domestic goods, electrical goods and …
Program Materials
Xenia Boone
SVP Corporate and Social Responsibility
DMA

Tammy Brandt
General Counsel
ServiceMesh, Inc.

Joan Long
Partner
Barnes & Thornburg LLP

Ryan Mehm
Attorney
Federal Trade Commission
10/24/2011

As the use of social media by businesses increases, so does the potential for business risks. Social media advertising is the fastest growing sector of advertising and produces more targeted and interactive marketing for businesses. Due to daily development of new technologies to deliver messages to the marketplace, in-house counsel must stay abreast of not only these technologies but the potential legal risks associated with utilizing them. This program will address one of the most controversial issues posed by social media advertising, how to balance the need to track consumer information to provide targeting and relevant advertising while still allowing the consumer to protect their privacy. The panel will present an overview of the benefits and risks of social media and Online Behavioral Advertising (OBA), as well as the privacy guidelines from the FTC and Department of Commerce, proposed legislation and self-regulatory programs. Attendees will get helpful information and guidance that will be useful when reviewing and advising their internal clients on advertising, marketing and promotion materials and programs.

Resource Details
Source: Meetings
Region: United States
… media by businesses increases, so does the potential for business risks. Social media advertising is the fastest growing sector of advertising and produces … an overview of the benefits and risks of social media and Online Behavioral Advertising (OBA), as well as the privacy …
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